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Sometime
in 1991 Jenny was in the Adams Morgan section of DC and stopped by Ben
& Jerry's for some ice cream. While she was there she noticed an interesting
policy: bring your own spoon and you get a free scoop. Ben & Jerry's was
using ice cream as a reward for those customers who didn't use a disposable
plastic spoon! Jenny soon got in touch with Ben & Jerry's headquarters
and requested an annual report, which was full of stories about innovative,
community-based efforts that the company had woven into their business
framework.
Since one of our own mission statement goals was to use our packaging
to "educate, not just decorate", we turned this interest in community
development efforts into a 7" project. Neapolitan Metropolitan combined
great music from bands from three regional cities, which we pressed on
ice-creamy vinyl, with inforamtion about community-based organizations.
The enclosed booklet talked about Ben & Jerry's, as well as DC's Sasha
Bruce House and the Arlandria Tenant's Rights Association of Alexandria,
VA.
SMR 10 |
Richmond: Breadwinner
/ Coral / Burma Jam / Fudge |
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